The AI SDR for Azure partners — and what happens after the reply.
If you searched for an AI SDR, here is what that category will sell you: volume — more messages, faster, against a list you already had. Wyra is a different class of tool, a GTM Intelligence Layer: it creates the opportunity instead of working a list, and the send button is the middle of its job, not the end.
Lex is trained on the mechanics of the Microsoft partner ecosystem — a generalist AI SDR can't reference a Solutions Partner designation, an Azure IP co-sell status, or a MACC drawdown. Every prospect is qualified in writing with a why-now before anything sends, and the deals your team converts land in your CRM on Microsoft's sales stages and sync two-way with Partner Center.
Outbound that doesn't speak Microsoft gets deleted
Your prospects get twenty AI-written emails a day. The ones that mention their Microsoft reality — an Azure migration underway, a Teams rollout, a Marketplace motion taking shape — are the ones that get answered.
Lex knows the program, not just the persona
Lex is trained on the Microsoft AI Cloud Partner Program — Solutions Partner designations, Partner Capability Score, IP co-sell eligibility, Marketplace publishing, ISV Success and CSP tracks — and keeps learning as the ecosystem changes. Your outreach sounds like a Microsoft partner who knows the room, because it's built by one.
From written insights to the Referrals workspace
Every prospect carries written insights and a why-now before the first message — or the written reason they were disqualified. Deals your team converts land in your CRM on Microsoft's MCEM-mapped stages and sync two-way with Partner Center when you choose to share them.
7.7–15.2%
reply rates
66,779
leads engaged
$15M+
pipeline generated
275
meetings booked
Wyra partner network performance to date — 110+ partners, 8 verticals. Reply rates vary by channel mix — partners running heavier calling reach the top of the range.
AI SDR for Azure partners: common questions
What is an AI SDR for Azure partners?
The category automates prospecting, personalization, sequencing, and follow-ups. What separates one built for Microsoft partners is ecosystem fluency: Wyra's agent Lex is trained on the Microsoft AI Cloud Partner Program — the six Solutions Partner designations, Partner Capability Score dynamics, Azure Marketplace publishing, IP co-sell eligibility, and MACC-driven enterprise motions — so outreach references what your prospects are actually doing in the ecosystem, not a generic personalization token.
How is Wyra different from a generalist AI SDR?
A generalist tool treats a Microsoft partner like any other B2B seller. Wyra is the GTM Intelligence Layer for OEM ecosystem partners: it builds offerings around your designations, targets companies whose ecosystem behavior signals a fit, qualifies every prospect in writing before the first message, and runs outreach across email, social, and calling with human-in-the-loop controls. It also carries the result: qualified deals land in your CRM on Microsoft's MCEM-mapped sales stages and sync two-way with Partner Center, where every referral is now checked for completeness and quality at submission. A generalist AI SDR stops when the message sends.
What results has Wyra's approach produced?
Across the Wyra partner network — 110+ partners across 8 verticals — outreach has engaged 66,779 leads at 7.7–15.2% reply rates, generating $15M+ in pipeline and 275 meetings. Reply rates vary by channel mix — partners running heavier calling reach the top of the range. Those numbers describe that network in that window, not a guarantee — book a demo to see what the motion looks like on your ICP.
What does Wyra cost for Azure partners?
$1,199 per seat, per month, on a 6 or 12-month term with 12% off annual — and every seat is the whole platform: ecosystem intelligence, outreach across email, social, and calling with your team in the loop, 450M+ enriched contacts, one CRM integration, and the Partner Center referral sync.
See Lex work your Microsoft ICP.
30 minutes, no slides. Bring your designations and target market — we'll show you how Wyra builds intelligence, drafts outreach, and runs campaigns end-to-end.
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