Built for Salesforce partners who know how to sell but never have the bandwidth to prospect.
Your Salesforce practice is proven. Your AppExchange listing is live. Your consultants close deals when they’re in the room. The problem is getting in the room. Wyra gives Salesforce partners the pipeline that gets them in the room — intelligence that reads the ecosystem, outreach with your team’s judgment on every conversation, and qualified deals your AE counterparts can work with you.
YOU KNOW
This Week
Surgical analysis of your GTM friction points. Real-world bottlenecks — from the inside.
You have an AppExchange listing with real installs and real reviews. But installs don’t convert themselves into pipeline. The companies downloading your app need a conversation — and nobody on your team is following up at scale.
Your consultants are brilliant closers. Put them in a room with a prospect and they win. But finding that prospect, qualifying the timing, and getting the first meeting — that’s the part that falls through the cracks.
You’ve watched companies migrate off legacy CRMs or expand their Salesforce footprint. You know what that signals. But acting on it means pulling someone off a billable engagement to do outbound.
Your positioning competes with hundreds of other Salesforce partners. “CRM optimisation.” “Salesforce consulting.” You know your differentiation is in your delivery. Getting that across in outreach — at scale — is where it breaks down.
This is where Wyra changes the equation.
Intelligence that speaks Salesforce
Wyra doesn’t need you to explain what AppExchange is or how the Salesforce partner ecosystem works. Cole — Wyra’s Salesforce-trained agent — understands the ecosystem dynamics, CRM migration patterns, and the buying language of companies investing in Salesforce. Your outreach starts from ecosystem fluency.
From idea to outreach without the manual work
Wyra analyses your company profile, case studies, and Salesforce ecosystem knowledge to generate specific Outreach Ideas — campaign angles with a target persona, industry, and pain point already defined. You review, pick, and Wyra builds the offering, researches prospects, and executes outreach.
Outreach that works while your consultants deliver
Salesforce partners are service-first businesses. Your consultants are on implementations, not doing cold outreach. Wyra runs email, social, and calling while they deliver — and every prospect is qualified in writing, so a co-sell conversation with a Salesforce AE starts from evidence rather than a name.
Meet Cole. Wyra’s AI agent for the Salesforce ecosystem.
Cole turns Salesforce ecosystem knowledge into offerings, campaigns, and outreach that sound native — because they are.
What Cole does
- arrow_forwardBuilds offerings in Salesforce language — clouds, competencies, and industry solutions your buyers recognize
- arrow_forwardMaps partner capabilities to Salesforce co-sell motions — Partner-Sourced Leads, Sales Investing in Partners, and Catalyst consumption incentives
- arrow_forwardCorrelates customer pain points to Salesforce clouds and products — Sales, Service, Data Cloud, Agentforce, and AppExchange solutions
- arrow_forwardEvolves with the ecosystem — new competencies, program updates, and Salesforce releases feed back into every campaign
Cole is trained on the mechanics of the Salesforce partner ecosystem — the Summit and Select consulting tracks, the 28 competencies, AppExchange ISV journey stages, Trailblazer Score dynamics, and FY26 co-sell incentive programs — and keeps learning as the ecosystem changes. That knowledge compounds across every offering Cole helps you build and every campaign Cole runs. Your outreach stops sounding like generic B2B SaaS and starts sounding like a Salesforce partner who knows the room.
An AppExchange listing is a shelf. Co-sell is a conversation.
Installs don't convert themselves, and partner-sourced pipeline is what earns attention from the Salesforce field. Wyra creates the opportunities behind the listing and qualifies each one in writing before anyone reaches out.
Pipeline behind the listing
Companies whose Salesforce activity signals a fit for your product — found, scored, and qualified in writing before the first message.
Trained on the Salesforce ecosystem
Cole knows the consulting tracks, AppExchange journey stages, and the co-sell incentive programs partners actually work against.
Where Cole is today
Intelligence and outreach run for Salesforce partners now. Cole is in private preview, built alongside partners in this ecosystem.
Salesforce Partners are already winning.
Wyra partner network performance to date. Reply rates vary by channel mix — partners running heavier calling reach the top of the range.
“Wyra helped us engage a segment we would have missed entirely — technology-heavy partners who don't have the sales bandwidth to prospect manually. The response rates were unlike anything we'd seen with traditional outreach.”— Mike Dennis, Dualboot Partners
Questions Salesforce Partners ask us.
How does Wyra help Salesforce partners build pipeline?
expand_moreWyra converts Salesforce ecosystem signals — companies migrating off legacy CRMs, expanding their Salesforce footprint, or hiring admins — into qualified outbound pipeline. Cole, Wyra's Salesforce-trained agent, builds offerings around your AppExchange product or consulting practice, qualifies every prospect in writing, and runs outreach across email, social, and calling with your team in the loop.
Does Wyra work for AppExchange ISVs?
expand_moreYes. AppExchange installs don't compound on their own — Wyra puts a pipeline engine behind your listing, targeting the companies whose Salesforce activity signals a fit for your product, with outreach that speaks the ecosystem's language — and a written qualification on every prospect, so the deals you take to a Salesforce AE arrive already evidenced.
Who is Cole?
expand_moreCole is Wyra's AI agent for the Salesforce ecosystem, currently in Private Preview. Cole turns Salesforce ecosystem knowledge into offerings, campaigns, and outreach that sound native to AppExchange ISVs and consulting partners.
What does Wyra cost for Salesforce partners?
expand_moreWyra starts at $1,199 per seat, per month on a 6 or 12-month term, with 12% off annual. An AppExchange ISV or consulting partner gets the full platform in one plan — Cole's ecosystem intelligence, outreach across email, social, and calling, and one CRM integration — with no feature gates between your listing and your pipeline.
Your Salesforce practice deserves a pipeline that matches it.
Book a demo and see Wyra built around your Salesforce offerings — your AppExchange product, your consulting expertise, your target market.
See what Cole finds for your pipeline.
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