Built for Azure partners who are ready to stop waiting for referrals.
Your Microsoft practice runs deep. Your certifications are current. Your co-sell motion is ready. But pipeline doesn’t build itself from partner status alone. Wyra creates the co-sell pipeline first — intelligence that understands the Microsoft ecosystem, outreach with your team’s judgment on every conversation, and qualified deals ready for the referral your Microsoft counterpart can act on.
YOU KNOW
This Week
Surgical analysis of your GTM friction points. Real-world bottlenecks — from the inside.
You’ve been waiting on a co-sell referral that was “in progress” for three weeks. Your partner development manager has 150 partners in the queue. Your deal isn’t the only one on the board.
You have ISV Success benefits available. You have Azure credits for POCs. You have co-sell incentives ready to deploy. But converting those program mechanics into targeted outreach — the right accounts, the right timing — falls on a team already stretched thin.
You’ve watched companies in your vertical adopt Teams, migrate to Azure AD, or roll out Dynamics 365. You know exactly what that buying signal means. But acting on it consistently is another problem entirely.
Your positioning blends into a sea of “cloud transformation” and “digital modernization.” You know the differentiation is in your delivery and your vertical depth. Getting that across in outreach — at scale — is where it breaks down.
This is where Wyra changes the equation.
Intelligence that speaks Azure
Wyra doesn’t need you to explain what ISV Success is or how co-sell works. Lex — Wyra’s Azure-trained agent — understands the partner programs, the enterprise buying motion, and the language of the Microsoft ecosystem. Your outreach starts from a position of depth.
From idea to outreach without the manual work
Wyra analyses your company profile, case studies, and Microsoft ecosystem knowledge to generate specific Outreach Ideas — campaign angles with a target persona, industry, and pain point already defined. You review, pick, and Wyra builds the offering, researches prospects, and executes outreach.
Outreach that works while you deliver
Azure partners live in long enterprise sales cycles. Your consultants are on engagements, not doing prospecting. Wyra runs email, social, and calling while they deliver — and every prospect is qualified in writing, so what reaches your Microsoft counterpart carries its evidence with it instead of being retyped from a call note.
Meet Lex. Wyra’s AI agent for the Microsoft ecosystem.
Lex turns Microsoft ecosystem knowledge into offerings, campaigns, and outreach that sound native — because they are.
What Lex does
- arrow_forwardBuilds offerings in Microsoft language — solution areas, workloads, and Azure services your buyers recognize
- arrow_forwardMaps partner capabilities to Microsoft co-sell motions — Co-sell Ready, Azure IP Co-sell Eligible, MACC eligibility, and CSP incentives
- arrow_forwardCorrelates customer pain points to Microsoft solutions — Azure infrastructure, Data and AI, Dynamics 365, Modern Work, and Security designations
- arrow_forwardEvolves with the ecosystem — new services, program updates, and Microsoft releases feed back into every campaign
Lex is trained on the mechanics of the Microsoft AI Cloud Partner Program — the six Solutions Partner designations, Partner Capability Score dynamics, Azure Marketplace publishing, IP co-sell eligibility, MACC-driven enterprise motions, and ISV Success and CSP program tracks — and keeps learning as the ecosystem changes. That knowledge compounds across every offering Lex helps you build and every campaign Lex runs. Your outreach stops sounding like generic B2B SaaS and starts sounding like a Microsoft partner who knows the room.
Microsoft grades the referrals you share. The grade is set upstream.
Co-sell in the Microsoft ecosystem runs on referrals in Partner Center, and Microsoft now scores referral confidence on what partners submit. In FY27 Marketplace becomes the primary path for co-sell at scale. Wyra builds the pipeline those referrals come from.
Qualified before it's a referral
Every prospect gets written insights and a why-now before outreach sends — the evidence a referral needs to stand up.
Trained on Microsoft's mechanics
Lex knows Solutions Partner designations, Azure IP co-sell status, Marketplace publishing, and what the FY27 shift changes.
Where Lex is today
Intelligence and outreach run for Microsoft partners now. Lex is in private preview, and we're building it with the partners who live in this ecosystem.
Azure Partners are already winning.
Wyra partner network performance to date. Reply rates vary by channel mix — partners running heavier calling reach the top of the range.
“Wyra helped us engage a segment we would have missed entirely — technology-heavy partners who don't have the sales bandwidth to prospect manually. The response rates were unlike anything we'd seen with traditional outreach.”— Mike Dennis, Dualboot Partners
Questions Azure Partners ask us.
How does Wyra help Microsoft and Azure partners build pipeline?
expand_moreWyra converts Microsoft ecosystem signals — companies adopting Teams, migrating to Azure, or expanding Microsoft 365 — into qualified outbound pipeline. Lex, Wyra's Microsoft-trained agent, builds offerings around your Solutions Partner designations, qualifies every prospect in writing, and runs outreach across email, social, and calling with your team in the loop — so the deals worth taking to Microsoft arrive already evidenced.
Does Wyra understand Microsoft partner programs and co-sell?
expand_moreYes. Lex is trained on the Microsoft AI Cloud Partner Program — the six Solutions Partner designations, Partner Capability Score dynamics, Azure Marketplace publishing, IP co-sell eligibility, MACC-driven enterprise motions, and ISV Success and CSP tracks. Your outreach sounds like a Microsoft partner who knows the room.
Who is Lex?
expand_moreLex is Wyra's AI agent for the Microsoft ecosystem, currently in Private Preview. Lex turns Microsoft ecosystem knowledge into offerings, campaigns, and outreach that sound native to Azure and Microsoft partners.
What does Wyra cost for Azure partners?
expand_moreWyra starts at $1,199 per seat, per month on a 6 or 12-month term, with 12% off annual. One plan gives a Microsoft partner the full platform — Lex's ecosystem intelligence, outreach across email, social, and calling, and one CRM integration — and the same platform in every seat as your co-sell motion scales.
Your Azure practice deserves a pipeline that matches it.
Book a demo and see Wyra built around your Microsoft offerings — your competencies, your programs, your target market.
See what Lex finds for your pipeline.
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