AWS co-sell automation starts before ACE — with pipeline worth co-selling.
You came looking for co-sell automation. Almost everything sold under that name automates what happens aftersomeone has already created the deal — moving it, matching it, routing it, billing it. That was never the hard part. Your PDM asks what's in ACE, and what's in ACE depends on pipeline you had to create yourself.
That is the part Wyra automates. Ecosystem intelligence finds the account before it is in anyone's pipeline, outreach opens it with your team's judgment on every conversation, every prospect is qualified in writing with a why-now, and the deal lands on ACE-native stages and syncs two-way with Partner Central — with AWS's own read coming back onto the record.
How Wyra feeds your co-sell motion
Target companies with AWS context
Wyra builds your target list from ecosystem intelligence — companies whose hiring, workloads, and vertical moves suggest AWS work your offerings fit — not from a generic firmographic filter.
Outreach that references their ecosystem reality
Gil drafts messages positioned against the programs that matter — migration funding, Marketplace procurement, co-sell motions — so your first touch sounds like a partner, not a vendor. Every prospect is scored for relevance before anything sends.
Your team converts — and the deal walks into Partner Central
Replies surface to your team with full context. You run the conversation and qualify the opportunity, and when it's real, share it with AWS straight from the CRM — two-way Partner Central sync, nothing re-keyed, updates flowing back. The judgment that makes a PDM take your pipeline seriously stays human.
Opportunity quality
AWS assesses what you share. Quality is decided upstream.
AWS introduced agents into Partner Central that review shared co-sell opportunities and help route them to a co-sell motion. You can't improve an opportunity by editing the record after the fact — what you share is only as good as what you created. Wyra qualifies every prospect in writing before outreach sends, with a why-now rationale attached, and disqualifies the ones that don't fit with the reason written out.
AWS Opportunity Quality Score, explainedarrow_forward7.7–15.2%
reply rates
66,779
leads engaged
$15M+
pipeline generated
275
meetings booked
Wyra partner network performance to date — 110+ partners, 8 verticals. Reply rates vary by channel mix — partners running heavier calling reach the top of the range.
AWS co-sell automation: common questions
What is AWS co-sell automation?
AWS co-sell is the motion where partners and AWS sellers work opportunities together, typically through ACE (APN Customer Engagements). "Automating" it usually fails at the same point: there's no pipeline worth co-selling. Wyra automates the part that creates the pipeline — ecosystem-aware targeting, relevant outreach across email, social, and calling, and lead qualification — so the opportunities you share with AWS are real.
Does Wyra sync opportunities with AWS Partner Central?
Yes. Wyra pipeline flows from your CRM into AWS Partner Central through two-way sync built on the AWS Partner Central API. Your team decides which opportunities to share with AWS and when; once shared, updates flow both directions — including AWS-originated engagements landing back in your CRM. What stays human is the judgment: AWS now scores every shared opportunity for co-sell readiness, so the deals you share should be real. That's why Wyra qualifies every prospect in writing before the first message — long before anything reaches ACE.
Does sharing an opportunity guarantee AWS engagement?
No. AWS matches each shared opportunity to a co-sell motion based on quality and fit. What improves your odds is complete, well-qualified opportunities tied to your Marketplace solution — exactly the pipeline Wyra is built to produce.
How does Wyra know what's relevant to AWS co-sell?
Gil, Wyra's AI agent for the AWS ecosystem, is trained on the mechanics of ACE, MAP, CPPO, APN tiers, and Marketplace dynamics — and keeps learning as the ecosystem changes. That knowledge shapes which companies Wyra targets, what the outreach says, and how your offerings are positioned against ecosystem programs like migration funding.
What does Wyra cost?
Wyra starts at $1,199 per seat, per month, on a 6 or 12-month term, with 12% off annual. Every seat gets the full platform — ecosystem intelligence, outreach with human judgment on every conversation, written qualification on every prospect, two-way AWS Partner Central sync, 450M+ enriched contacts, and one CRM integration. No feature tiers.
Give your PDM a pipeline worth the meeting.
Book a demo and see Wyra built around your AWS offerings — your competencies, your programs, your target market.
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