Your CRM and AWS Partner Central, in sync — both directions.
Wyra creates the pipeline, your CRM stays the system of record, and AWS Partner Central stays current without anyone re-keying a field. Opportunities your team shares with AWS flow into ACE; AWS updates and AWS-originated referrals flow back to where your sellers live.
First touch to ACE, one loop
Wyra sources and qualifies the pipeline
Ecosystem intelligence finds companies whose signals fit what you sell. Outreach runs across email, LinkedIn, and calling. Every prospect is scored and qualified — or excluded, in writing — before anything sends.
Qualified opportunities land in your CRM
Replies surface with full context, your team runs the conversations, and real opportunities take shape where your sellers already work — the CRM stays the system of record.
Your CRM syncs two-way with Partner Central
Share opportunities with AWS straight from the CRM, built on the AWS Partner Central API. Stage changes and AWS updates flow both directions — including AWS-originated engagements arriving back in your pipeline.
verified_userYou control what's shared. Wyra never shares an opportunity with AWS without your team's say-so.
AWS Insights, in your CRM
The sync carries more than stage changes. AWS's signals come back with the record and land next to Wyra's own intelligence on the same account and the same opportunity — what AWS sees about the customer, and what Wyra learned building the pipeline, in one view your sellers already open.
On the account
AWS ecosystem signals, enriched with Wyra's intelligence about the account and what you sell.
- Solution score — How the account rates against your solution
- In-market for — The workload area the account is shopping
- Eligible programs — Funding motions the account qualifies for
- Segment & territory — AWS segment, segment code, territory, sub-industry
- Engagement ID — The AWS engagement the record ties back to
On the opportunity
How AWS reads the deal you shared, alongside the qualification Wyra wrote before the first message went out.
- Opportunity quality score — AWS's 0–100 assessment of the shared opportunity
- Quality trend — Improving, declining, or unchanged since the last pass
- Co-sell motion — Field-engaged, agent-engaged, or partner-led
- Recommendations — AWS's suggestions on the opportunity
- Next best actions — What AWS suggests doing next
The account view is the one sellers reach for first. Knowing an account is in-market for a workload you deliver, which funding programs it qualifies for, and why Wyra put it in front of you in the first place — that changes the opening conversation, not the post-mortem.
Why this matters now
AWS now scores every opportunity partners share for co-sell readiness, and that score shapes how AWS engages. Programs like ISV Accelerate hold partners to real pipeline thresholds. Thin, junky, or re-keyed opportunities cost more than they ever did — and steady, well-qualified pipeline is worth more. That's the pipeline Wyra is built to produce, and the integration that carries it in.
AWS Partner Central integration: common questions
What is an AWS Partner Central integration?
AWS Partner Central is where partners manage their co-sell relationship with AWS — sharing opportunities, receiving AWS-originated engagements, and progressing deals through ACE. An integration connects it to the system your sellers actually work in: your CRM. Wyra's integration is two-way, built on the AWS Partner Central API — opportunities flow from CRM to Partner Central, and AWS updates, stage changes, and referrals flow back.
How is Wyra different from co-sell ops tools that sync with Partner Central?
Co-sell and marketplace platforms sync opportunities you already have. Wyra creates them: ecosystem intelligence finds the right companies, outreach across email, LinkedIn, and calling starts the conversations, every prospect is qualified in writing, and the resulting pipeline lands in your CRM — already connected to Partner Central. One loop from first touch to ACE.
Does Wyra decide what gets shared with AWS?
No. Your team decides which opportunities to share with AWS and when. Wyra's job is making sure what you share is worth sharing — AWS now scores every shared opportunity for co-sell readiness, and complete, well-qualified opportunities are what earn AWS engagement.
Do AWS-originated opportunities reach my CRM?
Yes. Two-way sync means AWS-originated engagements and referrals land in your CRM, where your sellers live — not in a portal someone checks once a week.
How does the integration relate to AWS's Partner Central agents?
AWS introduced agents into Partner Central that review shared co-sell opportunities and help route them to a co-sell motion. Those agents work on opportunities after they are shared — they assess and progress, they don't source. Wyra works on the other side of that line: it creates and qualifies the pipeline, and syncs the opportunities your team chooses to share. AWS decides how it engages with each one.
Does the sync bring AWS's own insights back into the CRM?
Yes — and they land next to Wyra's own. On the account you get the solution score, the workload area it is in-market for, the programs it qualifies for, and its AWS segment and territory. On the opportunity you get AWS's quality score and trend, the co-sell motion AWS routed it to, and AWS's recommendations and next best actions. Wyra's intelligence sits alongside all of it — the written qualification, the why-now, and the conversation history that produced the deal — so the account record reads as one picture rather than two systems.
What do I need to use the integration?
An AWS Partner Central account with API access enabled, and a supported CRM connected to Wyra. From there, Wyra keeps the two systems in sync — nothing re-keyed, no duplicate data entry.
Pipeline in the CRM. Deals in ACE. Nothing re-keyed.
Book a demo and see the loop run against your offerings — from first touch to Partner Central.
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