Built for SAP partners with deep industry expertise who are ready to stop waiting for RFPs.
Your SAP practice runs decades deep. Your vertical knowledge is unmatched. Your implementations deliver. But pipeline shouldn’t depend on RFP cycles, partner referrals, or waiting for the next wave of mandated migrations. Wyra gets SAP partners ahead of the RFP — intelligence that reads transformation signals early, outreach with your team’s judgment on every conversation, and qualified pipeline you can bring to SAP rather than wait for.
YOU KNOW
This Week
Surgical analysis of your GTM friction points. Real-world bottlenecks — from the inside.
You responded to an RFP last month that you were perfectly qualified for. So were twelve other firms. The process took weeks and the decision came down to price. Your vertical expertise barely got a mention.
You have S/4HANA migration capabilities that companies genuinely need. But the companies that need you most are still running ECC and haven’t started evaluating. By the time the RFP drops, the incumbents are already positioned.
You’ve watched companies in your vertical announce SAP transformations. You know you’re the right partner. But getting in front of the decision-maker before the procurement process starts is the gap your team can’t consistently close.
Your positioning competes on the same terms as every other SAP SI. “Digital transformation.” “S/4HANA migration.” Your real differentiation is vertical — you know the industry. Getting that across in outreach — before the RFP — is the problem.
This is where Wyra changes the equation.
Intelligence that speaks SAP
Wyra doesn’t need you to explain what S/4HANA is or how SAP partner programs work. Bram — Wyra’s SAP-trained agent — understands the migration timelines, the vertical industry signals, and the buying language of companies investing in SAP. Your outreach is informed by ecosystem depth.
From idea to outreach without the manual work
Wyra analyses your company profile, case studies, and SAP ecosystem knowledge to generate specific Outreach Ideas — campaign angles with a target persona, industry, and pain point already defined. You review, pick, and Wyra builds the offering, researches prospects, and executes outreach.
Outreach that works while you deliver
SAP partners are implementation-first businesses. Your consultants are deep in multi-month projects. Wyra runs email, social, and calling while they deliver — every prospect qualified in writing, so as SAP moves indirect-by-default you arrive with sourced pipeline instead of waiting to be handed some.
Meet Bram. Wyra’s AI agent for the SAP ecosystem.
Bram turns SAP ecosystem knowledge into offerings, campaigns, and outreach that sound native — because they are.
What Bram does
- arrow_forwardBuilds offerings in SAP language — modules, industry cloud, and transformation motions your buyers recognize
- arrow_forwardMaps partner capabilities to SAP engagement models — Build, Sell, Service, and Run tracks across PartnerEdge tiers
- arrow_forwardCorrelates customer pain points to SAP solutions — S/4HANA, RISE with SAP, GROW with SAP, Business Technology Platform, and industry cloud offerings
- arrow_forwardEvolves with the ecosystem — new services, program updates, and SAP releases feed back into every campaign
Bram is trained on the mechanics of the SAP partner ecosystem — the PartnerEdge program, the Build, Sell, Service, and Run engagement models, Platinum through Registered tiers, RISE and GROW transformation motions, MDF co-marketing funds, and SAP’s 2026 indirect-by-default GTM direction — and keeps learning as the ecosystem changes. That knowledge compounds across every offering Bram helps you build and every campaign Bram runs. Your outreach stops sounding like generic B2B SaaS and starts sounding like an SAP partner who knows the room.
By the time the RFP lands, the co-sell conversation already happened.
SAP's motion is indirect by default, which means the partner who is in the room early — with the account team and with the customer — is the one the deal routes through. That position is built on sourced pipeline, not on waiting for procurement.
Ahead of the RFP
Wyra targets companies whose signals show a transformation is coming, and documents the case in writing before anyone reaches out.
Trained on the SAP ecosystem
Bram knows PartnerEdge, the Build/Sell/Service engagement models, RISE and GROW motions, and SAP's indirect-by-default direction.
Where Bram is today
Intelligence and outreach run for SAP partners now. Bram is in private preview, shaped with partners who work this ecosystem.
SAP Partners are already winning.
Wyra partner network performance to date. Reply rates vary by channel mix — partners running heavier calling reach the top of the range.
“Wyra helped us engage a segment we would have missed entirely — technology-heavy partners who don't have the sales bandwidth to prospect manually. The response rates were unlike anything we'd seen with traditional outreach.”— Mike Dennis, Dualboot Partners
Questions SAP Partners ask us.
How does Wyra help SAP partners build pipeline?
expand_moreWyra converts SAP ecosystem signals — companies announcing S/4HANA transformations, hiring SAP talent, or modernizing ERP — into qualified outbound pipeline before the RFP exists. Bram, Wyra's SAP-trained agent, builds offerings around your vertical expertise, qualifies every prospect in writing, and runs outreach across email, social, and calling with your team in the loop.
Can Wyra reach companies before the RFP stage?
expand_moreThat's the point. By the time an S/4HANA RFP is published, the shortlist is usually set. Wyra targets companies whose signals show a transformation is coming — so you're in the room before the terms are written, not competing on the same RFP as everyone else.
Who is Bram?
expand_moreBram is Wyra's AI agent for the SAP ecosystem, currently in Private Preview. Bram turns SAP ecosystem knowledge into offerings, campaigns, and outreach that sound native to SIs, vertical specialists, and S/4HANA migration partners.
What does Wyra cost for SAP partners?
expand_moreWyra starts at $1,199 per seat, per month on a 6 or 12-month term, with 12% off annual. An SAP partner gets the full platform in one plan — Bram's ecosystem intelligence, outreach across email, social, and calling, and one CRM integration — priced for a vertical practice, not an enterprise software line item.
Your SAP practice deserves a pipeline that matches it.
Book a demo and see Wyra built around your SAP offerings — your vertical expertise, your implementation depth, your target market.
See what Bram finds for your pipeline.
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