Co-sell pipeline for AWS partners — created, not waited for.
Your AWS practice is strong. Your delivery is proven. Your pipeline shouldn’t depend on PDM availability, partner reviews, or referrals that may or may not come. Wyra creates the co-sell deals before they exist — ecosystem-native intelligence, outreach with your team’s judgment on every conversation, and qualified opportunities landing in AWS Partner Central with AWS’s own read coming back.
YOU KNOW
This Week
Surgical analysis of your GTM friction points. Real-world bottlenecks — from the inside.
You spent Monday preparing for a partner review that got rescheduled. Your PDM is great but manages 200 partners. You’re not always at the top of the queue.
You have MAP credits available. You have POC funding. You have migration incentives. But turning those programs into actual outreach — finding the right companies, at the right stage, with the right message — takes time your team doesn’t have.
You’ve seen companies in your target vertical posting AWS-specific engineering roles. You know what that signals. You just don’t have a system to act on it consistently.
And when you do have something to share with AWS, it gets re-keyed into Partner Central by hand — so the pipeline your team built and the pipeline AWS can see are never quite the same thing.
This is where Wyra changes the equation.
Intelligence that speaks AWS
Wyra doesn’t need you to explain what MAP is or how ACE works. Gil — Wyra’s AWS-trained agent — understands the program mechanics, the ecosystem signals, and the buying language of the AWS partner network. Your outreach is informed by intelligence that took years to build.
From idea to outreach without the manual work
Wyra analyses your company profile, case studies, and AWS ecosystem knowledge to generate specific Outreach Ideas — campaign angles with a target persona, industry, and pain point already defined. You review them. You pick the one that fits. Wyra builds the offering, researches the prospects, scores them against what you sell, and executes outreach.
Pipeline that ends up in Partner Central, not an inbox
AWS partners are delivery-first businesses — your best people are on customer engagements. Wyra runs email, social, and calling while they deliver, then carries the deals your team converts into your CRM on ACE stages and into AWS Partner Central. AWS’s read on those deals comes back onto the same record.
Meet Gil. Wyra’s AI agent for the AWS ecosystem.
Gil turns AWS ecosystem knowledge into offerings, campaigns, and outreach that sound native — because they are.
What Gil does
- arrow_forwardBuilds offerings in AWS language — services, workloads, and migration motions your buyers recognize
- arrow_forwardMaps partner capabilities to AWS funding programs — MAP, MDF, POA, and co-sell incentives
- arrow_forwardCorrelates customer pain points to AWS services, solutions, and reference architectures
- arrow_forwardEvolves with the ecosystem — new services, program updates, and market shifts feed back into every campaign
Gil is trained on the mechanics of the AWS partner ecosystem — ACE, MAP, CPPO, APN tiers, Marketplace dynamics, and program cycles — and keeps learning as the ecosystem changes. That knowledge compounds across every offering Gil helps you build and every campaign Gil runs. Your outreach stops sounding like generic B2B SaaS and starts sounding like an AWS partner who knows the room.
Pipeline your PDM will actually work — and AWS's read on it, back in your CRM.
Wyra creates the pipeline before an opportunity exists, qualifies every prospect in writing, and carries the deals your team chooses into AWS Partner Central. What AWS thinks of them comes straight back onto the same record.
ACE-native from the start
Qualified deals land in your CRM on ACE stages — Prospect through Launched — and sync two-way with Partner Central. Nothing re-keyed.
You decide what AWS sees
Nothing is shared with AWS without your team's say-so. AWS-originated referrals flow back to where your sellers already work.
AWS's read beside your own
Opportunity quality score and trend, the co-sell motion AWS routed the deal to, the programs an account qualifies for — alongside Wyra's intelligence on the same record.
AWS Partners are already winning.
Wyra partner network performance to date. Reply rates vary by channel mix — partners running heavier calling reach the top of the range.
“Wyra helped us engage a segment we would have missed entirely — technology-heavy partners who don't have the sales bandwidth to prospect manually. The response rates were unlike anything we'd seen with traditional outreach.”— Mike Dennis, Dualboot Partners
Now available on
AWS Marketplace.
Procure Wyra AI directly through your existing AWS account — no separate contract, no new vendor approval. Subscribe and deploy against your existing AWS commit.
- Unified billingConsolidated into your existing AWS account invoice
- EDP eligibleCounts toward your AWS commit automatically
- No contractNo new vendor approval or separate agreement
- SOC 2 Type 1Attested, alongside ISO 27001
Redirects to AWS Marketplace
Questions AWS Partners ask us.
How does Wyra help AWS partners build pipeline?
expand_moreWyra converts AWS ecosystem signals — companies hiring AWS engineers, migrating workloads, or expanding cloud spend — into qualified co-sell pipeline. Gil, Wyra's AWS-trained agent, builds offerings around your competencies and programs like MAP and ACE, qualifies every prospect in writing, and runs outreach across email, social, and calling with your team in the loop. Qualified deals land in your CRM on ACE-native stages and sync two-way with AWS Partner Central.
Does Wyra understand AWS programs like ACE, MAP, and Marketplace?
expand_moreYes. Gil is trained on the mechanics of the AWS partner ecosystem — ACE co-sell, MAP funding, CPPO, APN tiers, and Marketplace dynamics — and keeps learning as the ecosystem changes. Your outreach references the programs your prospects actually care about, instead of sounding like generic B2B SaaS.
Does Wyra connect to AWS Partner Central?
expand_moreYes, two-way. Qualified deals land in Wyra's CRM on ACE-native stages — Prospect through Launched — and sync with AWS Partner Central; your team decides which opportunities to share with AWS, and nothing is re-keyed. AWS's own read comes back onto the record: the opportunity quality score and its trend, the co-sell motion AWS routed the deal to, and its recommendations, alongside account-level context like solution score, in-market workload, and eligible programs — all beside Wyra's own intelligence on the same opportunity.
Who is Gil?
expand_moreGil is Wyra's AI agent for the AWS ecosystem, and the first Wyra agent in general availability. Gil turns AWS ecosystem knowledge into offerings, campaigns, and outreach that sound native to the AWS partner world — because they are.
What does Wyra cost for AWS partners?
expand_moreWyra starts at $1,199 per seat, per month on a 6 or 12-month term, with 12% off annual. For an AWS partner, that one plan covers everything: Gil's ecosystem intelligence, outreach across email, social, and calling with human-in-the-loop controls, two-way AWS Partner Central sync, and one CRM integration — roughly the cost of a fraction of an SDR's salary, with no feature tiers.
Your AWS practice deserves a pipeline that matches it.
Book a demo and see Wyra built around your AWS offerings — your competencies, your programs, your target market, and the co-sell motion they feed.
See what Gil finds for your pipeline.
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