Co-sell intelligence: create the deals before you share them.
The co-sell motion, end to end
Find the deals that don't exist yet
Ecosystem intelligence about what you sell and who should buy it — hiring signals, workload moves, program timing — turned into a target list, not a firmographic filter.
Qualify in writing — or exclude, in writing
Every prospect gets written insights and a why-now, or a written reason for disqualification. Nothing sends before that, which is what keeps your brand and your provider relationship intact.
Share on your terms
Qualified opportunities land in your CRM. Your team decides which ones to share with the provider — nothing reaches a co-sell portal without your say-so.
Stay in sync, both directions
Two-way sync with the provider's co-sell portal: stage changes, provider updates, and provider-originated referrals flow back to where your sellers already work. Live today on AWS Partner Central, Microsoft Partner Center, and Google Cloud Partner Advantage.
Where co-sell actually starts
Marketplace and co-sell platforms move the deals you already have. The best co-sell deals don't exist yet.
Listing tools, private-offer engines, and co-sell ops platforms all begin at an opportunity that exists. So does a provider's program. Creating that opportunity — finding the account, earning the conversation, qualifying it well enough to be worth a provider's attention — is the part nobody automates. That is the layer Wyra is. Your commerce stack transacts; Wyra fills it.
Go deeper
AWS Co-Sell Automationarrow_forward
How Wyra feeds an AWS co-sell motion — targeting, outreach that speaks AWS, and opportunities worth sharing.
AWS Partner Central Integrationarrow_forward
Two-way sync between your CRM and Partner Central, built on the Partner Central API. First touch to ACE, nothing re-keyed.
AWS Opportunity Quality Scorearrow_forward
AWS scores the opportunities partners share. What that means, and where the quality is actually decided.
AI SDR for AWS Partnersarrow_forward
Ecosystem-native outbound for AWS SIs, ISVs, and consulting partners — Gil is trained on ACE, MAP, CPPO, and Marketplace dynamics.
Azure Co-Sellarrow_forward
How Microsoft co-sell works — Partner Center referrals, IP co-sell eligibility, the Referral Confidence Score, and the FY27 shift. Lex is live with two-way Partner Center sync.
Microsoft Partner Center Integrationarrow_forward
Two-way referral sync between your CRM and the Referrals workspace, built on the Partner Center Referrals API. Nothing re-keyed.
Referral Confidence Scorearrow_forward
Microsoft scores the referrals partners share — High, Medium, Low. What that means, and where the score is actually decided.
AI SDR for Azure Partnersarrow_forward
Ecosystem-native outbound for Microsoft SIs, ISVs, and consulting partners — Lex is trained on designations, IP co-sell, and Marketplace.
Partner Advantage Integrationarrow_forward
Two-way sync between your CRM and Google Cloud Partner Advantage — opportunities out, status back, contribution documented.
AI SDR for Google Cloud Partnersarrow_forward
Ecosystem-native outbound for GCP partners — Leo tracks Partner Network tiers, competencies, and the workload signals before a deal.
For System Integratorsarrow_forward
Practice-led pipeline built from your delivery, your case studies, and your verticals — ahead of the RFP.
The Co-Sell Stackarrow_forward
Where every co-sell tool sits — mapping, workflow, transaction — and the layer upstream of all of them.
7.7–15.2%
reply rates
66,779
leads engaged
$15M+
pipeline generated
275
meetings booked
Wyra partner network performance to date — 110+ partners, 8 verticals. Reply rates vary by channel mix — partners running heavier calling reach the top of the range.
AWS ISV Accelerate PartnerSOC 2 Type 1ISO 27001Where Wyra runs today
The loop — intelligence, outreach, written qualification, and pipeline in your CRM — runs today whichever ecosystem you sell through. All six ecosystem agents are live, with two-way portal sync on AWS, Azure, and Google Cloud.
| Ecosystem | Agent | Co-sell integration |
|---|---|---|
| AWS | Gil | Two-way Partner Central sync |
| Microsoft / Azure | Lex | Two-way Partner Center sync |
| Google Cloud | Leo | Two-way Partner Advantage sync |
| Salesforce | Cole | Intelligence and outreach |
| SAP | Bram | Intelligence and outreach |
| SaaS companies | Wil | Follows the cloud you sell through |
All six agents are live, each trained on its ecosystem's program mechanics. Portal sync runs two-way on AWS Partner Central, Microsoft Partner Center, and Google Cloud Partner Advantage; on Salesforce and SAP the agents run intelligence and outreach.
Where this is going
One intelligence layer, every ecosystem you sell through.
Every cloud is converging on the same idea from a different direction. AWS scores the opportunities partners share and routes them to a co-sell motion. Microsoft scores referral confidence and is making Marketplace the primary path for co-sell at scale. Google is rebuilding its partner program around validated closed-won contribution. Different vocabularies, one conclusion: the provider now judges the quality of what partners bring, at scale, on every deal.
That makes the upstream work the whole game. Wyra creates the pipeline, qualifies it in writing, and carries it into the provider's motion — then brings the provider's own read back onto the record beside its own. AWS runs end to end today. The same loop is being built for every ecosystem that co-sells, with the agent for each one trained on that ecosystem's programs rather than a translation of someone else's.
The destination is a GTM layer that works the same way whichever cloud your customer buys through — where provider signals and Wyra's intelligence sit on one record, and the pipeline worth co-selling exists before anyone asks for it.
Co-sell: common questions
What is co-sell?
Co-sell is the motion where a partner and a cloud provider work an opportunity together — the partner brings the customer relationship and the solution, the provider brings field support, funding programs, and procurement rails. With AWS it runs through ACE (APN Customer Engagements) in AWS Partner Central. Co-sell is where partner-sourced deals get provider attention; it starts long before an opportunity is shared, with pipeline worth co-selling in the first place.
How does Wyra fit alongside our existing co-sell and marketplace stack?
Complementarily. Listing, private offer, billing, and metering platforms transact the deals you already have. Wyra sits upstream: it creates the pipeline those systems transact and the co-sell motion needs — ecosystem intelligence about what you sell, outreach across email, social, and calling, written qualification on every prospect, and qualified opportunities landing in your CRM ready to share with your provider.
Who decides what gets shared with the provider?
Your team, every time. Wyra surfaces qualified opportunities in your CRM with the evidence behind them; the decision to share any of them with a provider's co-sell portal — AWS Partner Central, Microsoft Partner Center, or another — is a human one. Nothing reaches the provider without your say-so, and the provider decides independently how it engages with what you share.
Which ecosystems does Wyra cover today?
All six agents are live: Gil (AWS), Wil (SaaS), Lex (Azure), Leo (Google Cloud), Cole (Salesforce), and Bram (SAP). Portal sync is live on three of them — two-way AWS Partner Central sync, two-way Microsoft Partner Center referral sync, and two-way Google Cloud Partner Advantage sync. The loop is the same in every ecosystem; the program mechanics each agent is trained on differ.
See what a co-sell-ready pipeline looks like.
Book a demo and see Wyra built around your offerings — your competencies, your programs, your target market.
Book a Demoarrow_forward